STORY:

"Action" Jaxon Jurome is a Canadian adventurer who enjoys the many outdoor activities that the Okanagan & British Columbia provide. From years of skiing, boating, surfing & hiking, Jaxon’s passion for exploring originates from a connection & appreciation for the natural environment. Throughout his travels, Jaxon has always sought for a way to capture the beautiful landscapes of British Columbia & bring them a little closer to home.

A decade ago Jaxon did just that. 

A MENTOR & A FRIEND:

Coached & encouraged by his grandfather, Bill Jurome, who was also a well-known artist, photographer & realtor in the Okanagan area, Jaxon took up painting. He learned to paint by emulating the styles & techniques of his Grandfather, The Canadian Group of Seven & the late Robert Genn. Jaxon & Bill would often produce their best work painting side by side, in the kitchen (close to the food!) overlooking their family pond/vineyard at the Belgo Estate in South East Kelowna. One of first things Jaxon learned from his Grandfather was to never paint on an empty stomach. Words Jaxon still lives by to this day! After several years painting together (every Wednesday), Jaxon’s mentor passed away peacefully at the age of 88 in 2018. To this day, Jaxon feels incredibly lucky to have had the opportunity to spend so much time learning from his Grandfather & will forever cherish the memories of the weekly “Jurome Painting Night” where friends & family would often pop over to see what “the boys” were creating! Paint night at the Jurome household was always a hit & always a lot of fun for those who attended!

INSPIRED BY NATURE, ENERGIZED BY LIFE:

Now carrying the family torch, Jaxon continues to pursue his own style following a more realistic & vibrant approach! Residing in the sunny Okanagan Valley, he is constantly surrounded by hot desert, bright skies & the rolling, lavender-blue hills that are so iconic to the area. With so much natural beauty around him, Jaxon has no shortage of inspiration & prefers to work with the energetic colours that reflect the breathtaking Okanagan landscape!

As a self taught artist, Jaxon’s goal with painting is to draw our focus to the natural environment & inspire others to create!

This is so important as we advance in this fast paced modern world. There is so much nature can teach us about slowing down, being present & truly living. Using this as the spark for his inspiration, Jaxon packs each painting with as much positivity energy as possible bringing great joy, happiness & colour into people’s lives & living rooms!

Often times, Jaxon will work from photos that he & his Grandfather have taken over their travels. As a competitive skier, Jaxon has spent ample time traveling through the Canadian Rockies. He finds great joy in trying to harness the sheer power & size of the mountains & express them through a relatively small painting that can be displayed in a living room. Jaxon has also spent many summers cruising & fishing off the west coast of BC & having surfed around the world, Vancouver Island will always feel like his second home. Coming from a hot & arid Okanagan environment, these rugged seascapes have always been very intriguing to Jaxon serving as excellent subjects for his art. Nevertheless, Jaxon's primary focus is painting scenes from the Okanagan Valley where he lives. With 4 different seasons, his palette is dynamic & changes throughout the year. Every painting is something new & somewhere different on the colour wheel. Between spring's blossoms, summer's sage, autumn's leaves & winter's cool, snowy blues, painting & living in the Okanagan is truly a blast! 

ABOUT:

Born & raised in Kelowna, British Columbia, Jaxon is also a 3rd generation real estate agent & community philanthropist working throughout the Central Okanagan. Jaxon & his father, David Jurome, are both Associate Broker’s & top producing agents who work as a team (Jurome Real Estate Group) with Macdonald Realty Kelowna. Together they handle all aspects of residential real estate & have a passion for helping people buy & sell not just homes, but a lifestyle that is unlike anywhere in the world! Jaxon is a Master Certified Negotiation Expert (MCNE®) & has a Bachelor of Science Degree from the University of British Columbia, Okanagan (UBCO), with a Major in Earth & Environmental Science & a Minor in Economics. When Jaxon is not painting or helping people move, he enjoys traveling, cruising Okanagan Lake, skiing at Big White & competing in cycling and Ironman events! In 2019, Jaxon was thrilled to have qualified & raced in IRONMAN 70.3 World Championships in Nice, France. With the COVID 19 pandemic putting racing on hold in 2020, Jaxon focused his efforts on charity running 30 half-marathons in 30 days for the Hearts & Hands Foundation to support Healthcare & Education programs for families living in rural Guatemala. In November 2022, Jaxon joined the senior members of the Hearts & Hands Foundation for a stove installation trip in the Quiché Department of Guatemala. During this trip they also met students from H&H scholarship program at a school in Sololá in which the Jurome Real Estate Group are proud sponsors of. In December 2020, Jaxon also completed the Calendar Club Challenge running each calendar date consecutively in miles (over 500 miles/800 km total) to inspire others to push their mental barriers & learn from adversity. In addition to triathlon & athletics, Jaxon is an active member of his community and is a supporter of the following organizations:

FCA CENTRAL OKANAGAN 2018-2021:
As Past President of the Okanagan Chapter of the Federation of Canadian Artists (one of the largest communities of artists in Canada!) he has been very involved with putting on numerous art shows & events throughout the valley each year with aim to promote artistic development & community engagement for local artists & local art lovers alike!

MASTERPIECES FOR MENTAL HEALTH 2020-2022:
Jaxon also has a strong passion for mental health awareness. After losing a close friends to mental illness & seeing the growing homelessness and drug addiction problems in the community, Jaxon partnered up with CMHA Kelowna in January of 2020 to use his artistic talents to raise awareness for Mental Health in our community. Inspired by nature, Jaxon packs each painting with as much positivity energy as possible in hopes to bring joy & happiness into peoples lives. Painting can be tough, rewarding & incredibly fun. In light of the isolation from the COVID 19 pandemic, Jaxon looks to inspire others to connect with their inner creative & explore! Whether it is painting, music, dancing or other forms of art, Jaxon believes we ALL have the power to CREATE positivity & we ALL have the power to CREATE change!

Central Okanagan Hospice Association: Swinging with the Stars 2023
On February 25, 2023, Jaxon used his artistic talents to raise $77,026.88 as one of the local stars featured in the Central Okanagan Hospice Association’s (COHA) Swinging with the Stars event which raised a record breaking total of $535,000 for charity! Just like the TV show “Dancing with the Stars”, Jaxon & 7 other celebrity dance teams were paired up with professional dancers and spent 5 months training & fundraising for a magical evening that brought the community together in a meaningful way to support those with serious illness & those in need of COHA’s grief and bereavement services. Special shout out to Mackenzie Denis and the Canadian School of Ballet for choreographing an unforgettable routine which can be viewed here! To learn more about the impact COHA’s programs and services have in our community, visit their website.

YMCA OKANAGAN 2020 to present:
Jaxon has also been involved with the Okanagan YMCA helping kids get access to sports programs. Having been incredibly lucky to partake in sports growing up, Jaxon understands & values the lifelong foundations that childhood participation in sports creates for developing minds & developing bodies. A former committee member for the annual YMCA Charity Golf Tournament, Jaxon & the Jurome Real Estate Group are active proponents & participants in Cycle for Strong Kids event which happens in May every year!

Top 40 Under 40 Honouree 2022:
In 2022, Jaxon was very grateful to be recognized by the Kelowna Chamber of Commerce as one of the 40 honourees in their Top 40 Under 40 program. Presented by BDO, the Chamber’s Top 40 Under 40 program recognizes young professionals in the community while showcasing their many accomplishments.

CONTACT:
For inquiries about originals, prints, real estate or more information about the FCA, CMHA Kelowna, Hearts & Hands Foundation, YMCA Okanagan or COHA, please contact Jaxon at 250-300-0375.